After more than two decades in government sales, I can tell you that the most valuable currency in the state house is not money, but time. Meetings with legislators and their staff, or even members of the governor's team, are often scheduled for 30 minutes but in reality, you may only have 15 to 20 minutes of their undivided attention. This is why having a well-rehearsed and impactful elevator pitch is not just a good idea, it's essential for success.