Where PGA Creates Impact: Early Alignment & Acceleration

PGA helps companies build the foundation needed to win in government markets.

This includes deep education on how government actually works, shaping product differentiation, creating politically neutral communications, and establishing the right budget, staffing, and procurement plans before entering a single state.

Key Impact Areas:

- Clarifying product fit for government success.

- Aligning offerings with legislative priorities.

- Building a scalable GGTM staffing and budget model.

- Creating readiness tools: elevator pitch, briefs, messaging, website review.

- Establishing a proactive procurement strategy.

Where PGA Creates Impact: Entering States With Precision

Instead of guessing which states to pursue, PGA guides companies through a structured test-and-validate process. Your pitch, product, and positioning are assessed by experienced lobbyists, former officials, and legislators. Ensuring real-world insight before major investments.

Key Impact Areas:

- Data-driven selection of initial 1–3 test states.

- Expert feedback from trusted state lobbyists and former administrators.

- Early insight on messaging resonance, legislative alignment, and funding windows.

- A more accurate “go/no-go” determination for long-term strategy.

Where PGA Creates Impact: Scaling Government Engagement

Once states show an interest, PGA helps companies scale effectively. This stage includes selecting the right states, hiring lobbyists, mapping champions, driving stakeholder alignment, and identifying multiple funding sources to enhance sustainability.

Key Impact Areas:

- Building a state-by-state strategy with the highest likelihood of success.

- Hiring, managing, and optimizing state-level lobbyists.

- Mapping champions, influencers, and decision-makers.

- Leveraging diversified funding. (AGs, ARC, Perkins, etc.)

- Creating timelines, calendars, and operational tools to track progress.

Where We Create Impact: Turning Interest Into Contracts

PGA’s most powerful impact comes from building a disciplined communication system that delivers results. The monthly brief, a two-page document with quantitative and qualitative updates, is the engine that moves champions, lobbyists, and stakeholders toward closing deals.

Key Impact Areas:

- Creation of a repeatable system for legislative and administrative communication.

- Monthly briefs with key talking points for GR, sales, and lobbying teams.

- Building accountability and momentum across all states simultaneously.

- Procurement strategy and guidance to close contracts.

- Renewal & growth systems for long-term sustainability.